Choosing a domain name is one of the most important decisions you will make when starting up your law firm’s website. Domain names are considered to be pieces of Intellectual Property and are highly valued. Prices for domain names range from very inexpensive to register to millions of dollars to purchase from a previous owner, if the website name is in high demand.
There are a few important points to consider when choosing the right domain name for your law firm. The most important is that the more relevant website names that are registered to a single firm, the better. The first domain names a law firm should register are its full name (everettlaw.com), a hyphenated name (everett-law.com), and an abbreviated name (elaw.com or evlaw.com).
A Cautionary Note
Picking a domain name is like getting married. You are going to have to stick with it till the bitter end. People that use your site will come to know it by the domain name. Repeat visitors will often simply type in the domain name to get to the site, better known as “type in traffic”. As an example, do you search for “Amazon” when you want to buy a book or do simply type in amazon.com? If Amazon were to change its domain name to Desert, there would be a lot of confusion. The same goes with your domain. Once you pick something, stick with it.
Your Choices
Well, the obvious choice is your business name, but it may not be the best. There are four significant issues to consider.
First, is there something about your business name that makes using it as a domain an unwise choice? This situation typically arises if you have a long business name or have plural words. “Halstatt’s Rip’n Marketing Campaigns, Inc.” is going to be a horrible domain name. Clients are going to find it difficult to type in such a domain name.
If everettlaw.com, Everett-law.com, elaw.com, evlaw.com, and Washingtonprobate.com all point to the same site, even without the site name in front of them, a user who wanted to contact Everett Law would have a pretty good chance of guessing the right web address. Even though this doesn’t increase search engine ranking, it does discourage competition and help increase traffic, both of which are very desirable effects.
Think of the name. It is unnecessary to say that the domain name you choose should be short. If you have your own dotcom but your name is ten words long, what does it matter? Getting your own domain name is for easy remembrance, so keep your name short and catchy. A fun or unique name is always a plus. It might be impossible to get a domain name with only two or three letters in it, but the best thing is having a one-word domain name, or at least two.
Finally, your domain name should end in “.com” and I don’t want to hear any argument or see any rolling of the eyes. The simple fact is that when people think of sites, they always type in .com. Yes, there are other extensions and .us, .net, .biz, etc., may seem unique, but it kills your traffic. Pavlov and his dog experiments had it right. People have been mentally conditioned to type in .com, so don’t select any other ending. If you do, a smart competitor will register the .com version of your name to get some free traffic. If you are really lucky, a porn site will do it!
Take a breath before you select a domain name. Like a spouse, it can be either a good or bad choice.
Signature***********************
You may be eligible for the Home Affordable Refinance
Mortgage Refinancing can be an excellent move depending on your circumstances
Property Management is a part of management which deals with real estate
Please click here to download the plugin required to make recent comments work!